Marketing to Left Handers

I have a lot of pens.  To say I’m addicted to office supplies is a bit of an understatement. When I find a pen I like, I don’t just get the the one color, I have to get the entire set of colors.

Do you know how often I see stuff marketed with me, a left-hander, in mind?  Almost never. I see ads geared towards women, overweight women, women who appreciate shoes, Mustangs,  and yarn. I see things for people who are mothers, gamers, and computer nerds. But left handers? One of the very few things I like about myself?  Pfft. Who ever thinks about what it’s like to be left-handed?

Did I succumb to this clever marketing ploy?

Yes, I totally did.


It’s too bad that the print on the pen itself isn’t oriented the correct way for me, but hey, I’ll take what I can get.